About me
Understanding UI Kits
2024I’m currently collaborating with senior UX Designers and User researchers in Trapeze to improve and reframe the user experience of passengers on the Scottish public transport network. While my focus is to review and maintain the Design System developed in the Alpha phase of usability testing, I’m also helping it grow into the prototypes that support the Beta phase of user research.
Leaning into user-centred digital design
2021I needed a real-life brief to challenge myself and put together all the user-centred knowledge and methods I learned throughout my work and studies. So, I enrolled in a UX/UI Design bootcamp! Experience Haus fired up my UX designer skills with an end-to-end UX&UI project for Optimi Health, a new-born app that aims to return knee-injured people to the exercise routine they love. Read all about Optimi.
After the course, Experience Haus have asked me to carry out some qualitative research on their community of students and alumni. Together with a fellow alum, I interviewed EH’s and competitors’ students, mapped some key insights and suggested improvements to the course provider’s offering: find out more.
Digital Design from Marketing to CX Optimisation
2019-2023As Graphic Designer in Tower London, an indie footwear retailer, rapid business growth has constantly challenged me to create engaging visuals, to fuel every marketing operation or optimise the customer experience over the website. As a result of a brand repositioning and later an e-commerce re-platform, Tower needed to help customers have the most friction-less shopping experience, so I contributed to that CX redesign: see my Tower website audit.
In 2023, after a big shift in the independent footwear retail industry, Tower decided to completely redesign their Loyalty Programme in order to build engagement and community with the customers who came to know the brand in the previous years of growth. I took lead of that branding-within-brand project and developed a design system for the Loyalty Programme when freshly relaunched.
You can also check out my most recent graphics for marketing.
Becoming a Londoner
2016-2018I moved to London because I wanted to be exposed to lots of cultures and embrace an international way of living. I spent two years as Visitor Services Assistant in the galleries of The British Museum, the most visited tourist attraction in the UK. Being in contact with such a diverse audience every day taught me a lot and stretched my empathy muscles.
University
2009-2015Born and raised in Milan, Italy, I’ve also got my Master’s Degree in Product Design for Innovation at the Polytechnic University of Milan. My 5-years long journey revolved around industrial products and craftsmanship, always focusing on two pillars: how objects are produced in organic relationship with the purpose they serve, and who their users are. These human-centred methods made me into a UX designer before I even realised it.
Erasmus
2013To keep an eye on the international way of working in the design field, I spent 6 months in Delft University of Technology, in the Netherlands, for my Erasmus exchange programme. I became even more familiar with the human-centered approach throughout the development of the Lumo, an interactive installation for hospitalised children and teens. Curious? Get in touch.
Downtime
2017-ongoingIf I’m not planning my next countryside hike, cultural weekend or eat-and-relax trip abroad, you’ll find me curved on a cutting mat with a scalpel. I don’t even remember when I started papercutting, but the magic that allows paper being flat and three-dimensional at the same time never ceases to intrigue me. I cut illustrations and greeting cards as another way of visually expressing myself, and I’ve created my brand papergraft around it. See my papergraft works.