https://www.irenetrau.com/new-folder daily 0.75 2021-08-12 https://www.irenetrau.com/home daily 1.0 2025-06-04 https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/dde58e71-ed67-4e15-9089-90c7804989ef/PSX_20200418_181958+%281%29.jpg https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1625765107963-MOXFAUZD1A6CXU38EV4Y/Tower_playbook_conversion.jpg https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/806cf0e6-d14d-4c61-8bd9-fa42aa32438e/BBC_cover_flat.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/11b2025d-964f-47fb-a6a8-e1e3a4c3809b/new_traveline_scotland_24.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1628765232190-YTJT5NW248Q0EAJZVCSW/Haus_picture_yellow.jpg https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1691508012098-1RC7HA94ZN7BF39SZ0R8/loyalty_2023_blog.jpg https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1625249916726-FFEE2ERCXI5BOS8ZU8F6/Optimi_cover_v1.png https://www.irenetrau.com/about-v1 daily 0.75 2024-04-25 https://www.irenetrau.com/haus-community daily 0.75 2024-03-14 https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1628765178817-BMMCOG27FMW7UN1UK5UU/Haus_picture_yll_IT.jpg Haus community - Experience Haus community research 2021 ✏️ User research, UX design, insights analysis 2 UX designers https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632582037966-D0MIFRZL20CPHGS6CCWV/competitors-matrix.png Haus community - Make it stand out UX Design, UI Design and Product Strategy course providers - competitors matrix https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632577518666-9S3L0BUTS8PANOUZFEXZ/User+research_affinity.png Haus community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632578292831-QD0W88XZKIP5IS4TB3LY/grabstar-io-fZwrEs1M-kE-unsplash.jpg Haus community - Omar 29yo - Graphic designer Thanks to his design background, he thinks he can transition into product design through UI design. HE NEEDS people to collaborate with on portfolio-relevant projects. PAINPOINTS: He currently works in a company that won’t value his new skills, so he needs to move quickly. [Grabstar .io on Unsplash] https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632578891405-7XP3SHL76NKE9SWNDTVY/amy-hirschi-b3AYk8HKCl0-unsplash.jpg Haus community - Kristina 41yo - Buyer & Merchandiser She wants a more creative job that’s still data driven, but doesn’t know in which direction to move. SHE NEEDS a mentor who can advise her on her contribution in the UX design field. PAINPOINTS: She left her job to join a course and wants to re-employ. [Amy Hirschi on Unsplash] https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632580544648-I27PLF1HFKZITA7UZ1VG/insights3.png Haus community 3. DEVELOPING A CONNECTION WITH PEERS & TUTORS MEANS GETTING TO PERSONALLY KNOW EACH OTHER https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632580496656-X4YVP0P62JWINWB0UCS0/insights2.png Haus community 2. NEW KNOWLEDGE NEEDS TO BE RELEVANT TO THE JOB AND GIVE INSIGHTS ON HOW THE INDUSTRY WORKS https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632580583258-GO3YCTEOKXI99VIITZJ4/insights4.png Haus community 4. TO SUCCESSFULLY ONBOARD NEW STUDENTS, THE PERSONAL TOUCH CAN ONLY COME AFTER TARGETED ADS https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632581064159-MQ4JH9RLV97ZA5YMY7Q7/haus-assessment.png Haus community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632580370046-53KIP4P2SVZ8WHFTYIPH/insights1.png Haus community 1. BEGINNERS DON'T GET INVOLVED BECAUSE THEY DON'T FEEL CONFIDENT IN THEIR KNOWLEDGE https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632581397369-2TDKXK56BM1V7WF54T3P/User+research_content+plan.png Haus community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632581451445-BJLX42LCPELR7J00RUDM/User+research_content+offer.png Haus community - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.irenetrau.com/optimi daily 0.75 2025-06-03 https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632673688670-85U2708CYAMCHHQBBXWT/Optimi_cover_v2.png Optimi Health - Optimi Health App 2021 ✏️ User research, UX design, insights analysis, UI design 3 UX and product designers https://optimihealth.ai/ https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/4b81fb8a-6966-4b8a-a870-3584596d47da/transparent_square.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1624009580693-GPQZ789E7NKJLZUPQAWJ/Optimi_user-jouney.png Optimi Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1624010133043-R9QOUCFY0E5J4XMIKGFE/Optimi_affinity+map.png Optimi Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1624012916641-RH01AOB9JKKWL8CPM097/logan-weaver-MR2vi-J-520-unsplash.jpg Optimi Health - Make it stand out “ As an explorer of the fitness world, I, Michelle, would like to interact with relatable people in the same situation as me, so that it will keep me motivated to exercise. - Michelle https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1624012875806-YBJ000DD4Q84OQLWY58I/bbh-singapore-kTxJKtJGwCM-unsplash.jpg Optimi Health - Make it stand out “ As an active but cautious middle-aged user, I, Andrea, would like to have access to easy-to-understand information, so that I can trust I can exercise without risking injuries. - Andrea https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1624012839283-YFGGMUFY5OFJJOM0RYN3/viktor-bystrov-mn7eTQFHNHc-unsplash.jpg Optimi Health - Make it stand out “ As a sport enthusiast, I, Jake would like to have personalised guidance, so that I know how far to push myself each time without risking hurting myself. - Jake https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/9f7e0dff-fd5a-45f4-8029-fb9f20a46c2a/Optimi_hifi_onboard-injury.png Optimi Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1632677531844-C9751E0VF9Q3PJQ7FEH7/ScreenRec_exercise_small-v2.gif Optimi Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/258ae57a-6a01-4432-bcf6-fcf0c6678c8a/ScreenRec_home_transp.gif Optimi Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/a39cd35e-a462-4d1e-a387-c83abc81790b/Optimi_hifi_progress.png Optimi Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/5e55141a-e91a-4505-bdb3-880183904f16/Optimi_hifi_onboard-feeling.png Optimi Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/fbea9bc0-b512-4c61-aefa-afc1ac9e382c/Optimi_hifi_ex-info.png Optimi Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/7bab9df8-4b93-4f54-a738-d43a6eb7024d/Optimi_hifi_community-mess.png Optimi Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/7a7e9e21-d09e-48e0-8112-bcba189ceef0/Optimi_hifi_onboard_goal.png Optimi Health - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/f1b6829d-4b74-44d4-9db6-263cf962ff08/Optimi_hifi_community-mess+1.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/eec08200-6381-4608-aafe-ac4817d701aa/playstore_today+session.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/9d674b66-25cc-49b3-b1fe-06d70a7ae8fb/playstore_professional.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/e55e3b68-e1fd-4ef1-ada5-fb8102cb4331/Optimi_hifi_onboard-injury+1.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/f6370b3d-ccdc-4968-b46a-dcf6732691c7/playstore_health+check.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/f82b7ab0-19e4-4482-88dc-d09817cc75e8/playstore_injury.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1fbdab8e-7fdc-4a31-b24a-27c3fb77c71e/Optimi_hifi_ex-workout+1.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/620ba748-8666-49c8-8031-5341ce21267d/Optimi_after+sesh+check.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/bd83ad55-4919-45d5-a813-faefa7c139dd/Optimi_personas-Michelle.png Optimi Health https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/eca5439f-58d6-40c2-9488-98c1da2db42e/Optimi_sketch_goal.png Optimi Health Goal oriented https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/b645444a-9700-4736-9600-9d37da52d93c/Optimi_lofi-prototype_goal.png Optimi Health Goal oriented - Feedback from usability tests. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/50719164-47d0-4cbf-9f4c-a5e7fa4f4e56/Optimi_personas-Andrea.png Optimi Health https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/d0c221fc-b704-40ee-afcb-876fd574028c/Optimi_sketch_legitimate-guidance.png Optimi Health Legitimate guidance https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/fe9e9378-b7d9-46bb-a57e-87035a7b2cc3/Optimi_lofi-prototype_legitimate-guidance.png Optimi Health Legitimate guidance - Feedback from usability tests. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/2f1bf9e5-33e7-47c5-9062-f832d39c109a/Optimi_personas-Jake.png Optimi Health https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/436c980a-2947-4310-bd65-39d196f6cd1d/Optimi_sketch_tailored.png Optimi Health Tailored, flexible plan https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/8de15a92-d959-4926-afc0-b3d8adbc6d97/Optimi_lofi-prototype_progress.png Optimi Health Tracking progress - Feedback from usability tests. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/7a830bc6-cd9a-4e2d-920c-52de9add6b8d/Optimi_sketch_holistic.png Optimi Health Holistic approach https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/b260614d-896f-4eff-aae8-485cc9f10c6a/Optimi_lofi-prototype_tailored.png Optimi Health Tailored, flexible plan - Feedback from usability tests. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/570dee10-cf1b-40b7-b0b3-5f72997ee511/Optimi_sketch_progress.png Optimi Health Trackable progress https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/971d4d76-2517-4863-92af-694905da507f/Optimi_lofi-prototype_holistic.png Optimi Health Holistic approach - Feedback from usability tests. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/bbc5a50c-0626-4d52-a94c-ff902819332d/Optimi_sketch_community.png Optimi Health Community https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/c868521e-7952-46e7-b424-b2c18639c29e/Optimi_lofi-prototype_community.png Optimi Health Community - Feedback from usability tests. https://www.irenetrau.com/tower-website-audit daily 0.75 2025-06-03 https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/498b3fd9-4473-4de1-8475-4956eb2d2ed2/Tower_playbook_conversion.png Tower website audit - TOWER London website audit 2019-21 / 2021-23 ✏️ UX audit, web UI wireframes and mockups 1 Marketing and CRM Executive, 1 Experience consultant https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/0fafed83-fb73-4190-b5a0-2e248c3585e2/Tower_playbook_home.png Tower website audit - Homepage As the old website UI used lots of estate for logo, navigation and USP, there wasn't room for an effective link to the main categories. Although the first mockup included the main shopping categories and consolidated the logo and main navigations in a single container, it went through a heavy redesign. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/5a44554b-0243-4577-96c5-e7c50c189202/Tower_playbook_category-product.png Tower website audit - Category and Product page With the main objective to push product name, price, reviews and photo all above the page fold, the redesign of the product page was a pivotal part of the whole website upgrade, and is analysed in depth in the next section of this case study. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/498b3fd9-4473-4de1-8475-4956eb2d2ed2/Tower_playbook_conversion.png Tower website audit - Conversion funnel The checkout page was extremely confusing and at times misleading. From the very first mockup, the checkout has been consolidated in one single pagination, with sections appearing one by one. An effective order summary, showing all relevant data to give confidence for the user to convert, is immediately visible at the top of the page. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/93112afd-55ff-41b6-ae6a-596d9c965020/Tower_playbook_menu.png Tower website audit - Main navigation Whilst the old website delivered a quick navigation to the main shopping categories, the main menu actually needed to include after sale options and CTAs, including a store locator and a customer service contact. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/921eb241-e5a0-4222-ac17-2a6535adcead/Tower_playbook_search.png Tower website audit - Search function The website updgrade has been the chance to embed third parties' tools, such as a search tool with the ability to retain recent searches and suggest smart recommendations. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/d010609e-bbb6-4509-9e3d-de6017e13ee8/banners_redes_icon.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/d07e2dfc-5009-43fc-a50c-fd416eb0226a/PDP_full_icon.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/9899095c-9bd8-4b00-bdef-20ef961e35d3/PDP_social+proof_icon.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/5817177c-171a-4924-810e-02ffa9e21f7d/PDP_colours_icon.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/a770f501-a299-4f6a-b78d-9548c9c7c78c/PLP_quickview_icon.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/43ab1d19-ce59-4586-bb49-ce490543c2ed/product_dark_desktop_SocialProof.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/f13a5020-7423-4cba-befa-7112c3d1845d/product_light_mobile_SocialProof.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/4aa3561a-5601-4e90-a7d7-90b6a84ef379/PLP_quickview_interaction_ezgif.gif https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/6324de5b-324c-4717-8ea3-9fd68fbeccf0/Slide6.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/806f1d4a-0b22-44ef-a9ee-05a91cf3c2fc/Slide5.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/141c6757-b6fa-4012-9991-a49ba02699f6/Slide3.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/5c1e2a62-9c7a-4fbf-8bb6-d5656a73fbb2/Slide7.png https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/827dfbb0-4483-4318-87c6-1f8b87389076/PDP_progress_0-all.png Tower website audit 1. Product Description Page - The most important page on which customers land, the PDP has been heavily analysised and redesigned, restructuring the visual hierarchy and making sure all important info was above the fold. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/0eff79a3-1e0d-4da9-a71e-30d189726ce7/PDP_colours_before.png Tower website audit Before https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/8028b9e6-4c3f-432d-a956-34bceea73104/PDP_progress_1-header.png Tower website audit 2. Header - Throughout the evolution of the mockups and the final implementation, the header consolidated Tower's logo and menus in one single, recognisable block that floats when scrolling the page. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/ec24e761-e0f6-463d-959d-79b2af42a662/PDP_colours_after.png Tower website audit After https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/85c3a4a3-eeaa-4871-8ba2-f84b917e5417/PDP_progress_2-usp-bar.png Tower website audit 3. USP bar - Tower's main USPs needed to remain prominent but take less space above the fold to allow more shopping-relevant info for the customers. It's now the top line of each page but compresses into a line of branding when scrolling. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/3733bef4-9f11-4a1f-9fe1-d2c7b6ff8603/PDP_progress_3-prod-photo.png Tower website audit 4. Product photo - The whole look of the product page became more premium, thanks to a slight grey background; different product angles have been carefully selected by me in partnership with the in-house photographer. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/3a642a3d-6665-4fa1-8731-dc52e882d993/PDP_progress_4-prod-name.png Tower website audit 5. Product name - This has been pushed way above the page fold, sizing it so that it would take less space but look more prominent. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/e423b84a-dacd-40cc-8abc-0d07a07fe45f/PDP_progress_5-prod-description.png Tower website audit 6. Product description - Thanks to a careful competitors research and click tracking on Tower's existing product pages, the team realised that the description could be pushed below the fold to leave room to more relevant info. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/5cfa4e4b-6419-4333-9207-0d91ca610464/PDP_progress_6-prod-price.png Tower website audit 7. Product price - Major mistake on the previous UI, the price featured below the fold. With the redesign it was promptly pushed in the top cluster of relevant information for the customers. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/98f6dd33-52eb-4217-80fd-01568bea38c0/PDP_progress_7-primary-cta.png Tower website audit 8. Primary CTA - Another key point for effective marketing is a visible call-to-action: this has not only been pushed above the fold, but also made floating at the bottom of the screen when scrolling the page. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/55dec5aa-3dac-4051-8933-44b255920419/PDP_progress_8-second-cta.png Tower website audit 9. Secondary CTA - In the context of the website refurbishment and company growth, alternative methods of payment have been added in partnerships with third parties. This made possible to group them below the fold. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/7083fba5-7a68-41ea-a28d-708b000578f6/PDP_progress_9-prod-alternatives.png Tower website audit 10. Product alternatives - While the old website offered colour alternatives way below the fold, the team agreed to feature these closer to the top of the page. My contribution consolidated the colour alternatives almost as secondary CTA just below the primary button, resulting in longer browsing sessions on the website. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/d650e3c6-8775-4aa4-a35d-fed93d7e45db/PDP_progress_10-value-prop.png Tower website audit 11. Value proposition - In agreement with the Experience Consultant, I designed a new value proposition bar. This is now more informative, answering the most common questions and reducing the otherwise many clicks on the "Delivery" and "Returns" tab at the bottom of the product page. https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/31f4c928-1b7f-4a94-8444-7d6af41f2ead/PDP_progress_11-prod-details.png Tower website audit 12. Product additional info - Following Google's guidelines on product descriptions, additional information is now communicated in efficient bullet points and detail tabs, to reduce clicks off the page. https://www.irenetrau.com/ux-ui daily 0.75 2023-11-23 https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/11b2025d-964f-47fb-a6a8-e1e3a4c3809b/new_traveline_scotland_24.png UX/UI Traveline Scotland https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1625592090477-T9NY8NNSWBIVRFBRJB8P/Optimi_cover_v1.jpg UX/UI Optimi Health https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1625764783324-QZ9M3I2VZ2T28RVVUD2S/Tower_playbook_conversion.jpg UX/UI TOWER website audit https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/1628765232190-YTJT5NW248Q0EAJZVCSW/Haus_picture_yellow.jpg UX/UI Experience Haus community research 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2019 campaign https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/b386fc5e-64be-45e4-8ffd-fb5816edfad8/BettyBoop_blog_1.jpg Graphics Dr. Martens x Betty Boop marketing campaign https://www.irenetrau.com/cat-aw22 daily 0.75 2023-11-23 https://images.squarespace-cdn.com/content/v1/60c6378303b6bb345045acb8/0b0617a9-7d79-42c6-9f67-6bd84cd4532e/cat_HardwearHi.png Cat AW22 - Cat AW23 Campaign 2022 ✏️ Image retouch, Graphic Design, Motion Graphics, Marketing Design 1 Brand & PR Director, 1 CRM, 1 SMM. 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